Yeah, we used AI for some of this. It's still steezy.

The steeziest gear for the coldest riders.

SHOP THE DROP

WE ARE COLD.

Born in the UK, raised on the trails.

We don't care about podium finishes or Strava times. We care about the ride, the crash, and having a steezy time.

COLD is for the rider who isn't afraid to get filthy.

Crash Out. Leave Dirty.

THE DROP

T-Shirt T-Shirt Hover

T-SHIRTS

 Hoodie Hoodie Hover

HOODIES

 Long Sleeve Long Sleeve Hover

LONG SLEEVE

THE VIBE

Rider mid-air
Rider action
Rider action
Rider action

DON'T MISS THE DROPS.

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